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Dave and Vicky Helms–CSO/CEO


Dave is a master scientist, multiple patent holder, and serial entrepreneur. His companies are known for high technology, efficient operations and consistent profits. ReAction® appears to be no different. For the past 10 years Dave and his wife Vicky have been on a mission to disrupt the cannabis and hemp industries by advancing the science behind the cultivation, extraction and production of the industry’s premium FCE™ products. The result of the process is a line of products, backed by proprietary science, which is offered in multiple delivery methods to optimize efficacy of the life changing compounds found within the plants. ReAction® products are poised to the obvious brand of choice for the future.

Candice Hornaday–Cannabinoid Product Specialist


Candice is a wife and mother who has survived cervical and uterine Cancer. In 2018, she was diagnosed with an inoperable Acoustic Neuroma Tumor. She decided to forego the traditional chemotherapy and radiation treatments and instead focus on a more natural path. In January 2019, after exhaustive research, Candice started taking Full Cryosonic Extracts™ (FCE™) from ReAction®. By the middle of 2019, while using only ReAction® FCE™ Products, her scans started showing signs that the tumor had shrunk. She is now enjoying a quality of life that would have never been possible with the negative and painful side effects caused by traditional methods and treatments.

  Since then, her goal and mission has been to help others by promoting ReAction® FCE™ products and their life changing effects through her extensive education, and  personal experience. Sharing these products and success stories with as many people as possible has become her primary passion.

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JD & Ronni Phillips–Leadership and Team Building Advisors


JD & Ronni will be acting as advisors to ReAction® to assist and promote the field development of business leaders through marketing, product sales and team building. They bring to the table a track record of building successful organizations in the nutrition, financial and retail gift industries. The driving leadership principle behind their success has always been their ability to create a culture of compassion, family and service to others. JD & Ronni view the keys to explosive growth for ReAction® to be a high sense of urgency coupled with massive action taken by each and every ReAction® team member....each and every day.

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Dave Rowden-Operations Specialist


 With a Bachelor’s Degree in Business Administration & Marketing and a background of Finance, Business & Operations, David has over 25 years of experience in the Health & Wellness/Direct Selling Industries. He has helped small, medium, and large companies grow both domestically and globally with distinction.


  His high level attention to detail paired with automation of processes and systems, have delivered successful outcomes across the product distribution world. Specific achievements cover new product launches, compensation plan design, execution, maintenance, supply chain strategy and Information Technology deliverables.


  David’s primary focus continues to be the success of the ReAction® team at all levels. He champions communications among management and the field and is committed to elevating our customer service to world-class levels.

Jeff Arbaugh–Marketing, Event and Communication Specialist


  Jeff has a long history of marketing and entrepreneurial success. He has been instrumental in bringing a number of products to market while working with large companies such as Bank of America, Lowes and NAPA Auto Parts, just to name a few. He has also managed a significant number of start-ups in a wide variety of industries.

  In addition, Jeff has a number of business successes in the entertainment, marketing and events industries. Jeff’s driving passion is to help and inspire others to not only achieve but also exceed their personal goals. His ultimate wish for Reaction® is for all team members to experience life-changing financial freedom and personal growth.

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Dr. Mike Binder-Functional Medicine Specialist


  Mike is an expert in the field of Functional Medicine. His passion for health and wellness focuses on providing restorative treatment to individuals suffering from chronic illness and pain, as well as modern day diseases like Diabetes, Autoimmune conditions, Dementia and Alzheimer's.


  During his twenty-five year career, he has completed extensive training in functional endocrinology. A majority of his time is spent focusing on chronic metabolic disorders, functional neurology, chronic pain management, and clinical nutrition. This training allows Dr. Binder to treat his patients with a Functional Medicine cause-based system versus the treatment of symptoms with pharmaceuticals.


  In the past decade, Dr. Binder has become a global leader in the fields of Diabetes reversal, Hypothyroid and Autoimmune Disorder reversal, as well as Alzheimer’s reversal. To his credit are thousands of cases of reversed diabetes.


  Dr. Binder is also a nationally known Author having written 3 books, 'Ending Alzheimer’s Forever,' 'Cracking the Diabetic Code,' and 'Cracking the Thyroid Code'. Mike has long believed in the power of functional medicine and a whole systems approach to treatment.